Marketing. Publicity. Online sales.

Talent, based on the success already achieved in Portugal with the online store Emagrecer-Saudavel.com, decided to bet on the internationalization of the project with the creation of the brand FormaFit. The first step is the opening of a Spanish store, FormaFit.es, which will soon follow an Italian and a French store. The new brand will identify both our online stores and a new product line specially developed for FormaFit by certified laboratories in Portugal and in other European Union countries.

Talent will continue to be Inosat's partner in managing online campaigns for B2B lead generation. The agreement, based on a PPL model with remuneration indexed to the results obtained, will cover the generation of leads for business in Portugal, Spain, Chile and Brazil. Inosat will continue to benefit from our experience in managing online campaigns and one of the best business databases in Portugal.

We have just launched an updated version of our FormaFit sites. This new site, based on the Magento platform, improves some of the characteristics of the previous one. A larger menu and a home page with more content and products are the most evident aspects of the new graphic style. At the same time, a more informative and dynamic product page and a one-step reduced purchase process will help further improve the conversion rate. The need for a restyling emerged after the rapid success and internationalization of the brand, which has led us to new challenges and needs to communicate in a competitive international context.